There are over 3.2 billion active users per day (DAUs) on social media – that’s roughly 42% of the world’s population (Emarsys, 2019).
As mobile devices become more widespread worldwide, access to social media is improving. This will continue to drive the growth of social media platforms in the years to come.
Social media seems to appeal to users of all generations. 90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers are active social media users (Emarketer, 2019).
The average user spends more than 2 hours and 22 minutes on social media every day (GlobalWebIndex 2018).
If you don’t have in-house social media marketing expertise, it can often be tempting for companies to hire one of your “creative” employees or even interns to handle your social media presence for you. However, this often does more harm than good as they have little to no experience creating the kind of engagement and content that can help you build your brand on social media.
Developing a successful SMM (social media marketing) strategy is not rocket science. However, it is very operationally intensive and requires the right level of creative talent and hours of tweaking to get it right. Even if you have an in-house marketing team, they may already be faced with a number of tasks and responsibilities that result in infrequent social media engagement.
Right now, it’s much more effective and efficient to outsource it to a social media marketing agency that has seasoned marketers, community managers, designers, and copywriters on their talent list. At The Go-To Guy, we pride ourselves on our proven social strategies that develop the right kind of content strategy, calendar, format, tone, and voice for your brand. We also regularly review the data and compare it to the competition to make sure the needle is always moving forward.
We manage brand profiles and social media campaigns across all channels, but try to focus on the 1-2 best Targeted social advertising delivers tangible results.
More than any other advertising platform, social media advertising helps maximize your brand’s visibility and engagement.
As a social media advertising agency, we use social media data to track basic user information and its movement on the internet on platforms such as Facebook, Twitter, Instagram, Snapchat, LinkedIn, and YouTube.
Then we use that knowledge to develop a social media advertising strategy that gets results.